Capitalist opportunity

Dear Fellow Capitalists,

I have discovered a glaring gap in the greeting card industry.

Here’s the story. One of the adult scout leaders in my son’s troop was ill. As a part of my ongoing project to raise my children to be polite and respectable adults, I suggested to my son that it would be appropriate to send the scout leader some get-well wishes.  My son’s idea was this:

1.Type on the computer:

                        Dear Mr. B,

                               Get well soon.

                        From,

                        Common Household Son

2. Print it out on a plain white 8.5x11 sheet of paper. 

3. Hand it to me to put in an envelope and mail.

4. Play on the Wii.

But I insisted that he had to send an actual card.  I got out my stash of Get Well cards and found some with lovely pastels, flowers, and swirly words of cheer:

Those clearly wouldn’t do for a Boy Scout.  I looked some more and found this one, without flowers:

I handed it to my son.  He looked at me, and said, “Ducks?!  Mom!”

I tried this one:

“CHICKENS?!” he guffawed.  “Don’t they make cards with pictures of people hiking, or tents in a campground?  I can’t send a card with ducks or chickens to Mr. B.”

I spent a few hours and the grocery store, the drug store, and the Hallmark store, looking for masculine get well cards.  I found ONE get well card labeled, “For Him” with a portrayal of tools and gears on it.  I bought it, and every other get well card I found that did not look feminine or crude.

So, capitalists, here is a market niche that you can fill.  Because there has got to be a huge untapped market, worth millions, of Boy Scouts and other manly men out there looking for respectable masculine get well cards to send to their male friends.

I asked my husband about this, and he said he doesn’t believe in greeting cards.  Sigh.