Dear Fellow Capitalists,
I have discovered a glaring gap in the greeting card industry.
Here’s the story. One of the adult scout leaders in my son’s troop was ill. As a part of my ongoing project to raise my children to be polite and respectable adults, I suggested to my son that it would be appropriate to send the scout leader some get-well wishes. My son’s idea was this:
1.Type on the computer:
Dear Mr. B,
Get well soon.
Common Household Son
2. Print it out on a plain white 8.5x11 sheet of paper.
3. Hand it to me to put in an envelope and mail.
4. Play on the Wii.
But I insisted that he had to send an actual card. I got out my stash of Get Well cards and found some with lovely pastels, flowers, and swirly words of cheer:
Those clearly wouldn’t do for a Boy Scout. I looked some more and found this one, without flowers:
I handed it to my son. He looked at me, and said, “Ducks?! Mom!”
I tried this one:
“CHICKENS?!” he guffawed. “Don’t they make cards with pictures of people hiking, or tents in a campground? I can’t send a card with ducks or chickens to Mr. B.”
I spent a few hours and the grocery store, the drug store, and the Hallmark store, looking for masculine get well cards. I found ONE get well card labeled, “For Him” with a portrayal of tools and gears on it. I bought it, and every other get well card I found that did not look feminine or crude.
So, capitalists, here is a market niche that you can fill. Because there has got to be a huge untapped market, worth millions, of Boy Scouts and other manly men out there looking for respectable masculine get well cards to send to their male friends.
I asked my husband about this, and he said he doesn’t believe in greeting cards. Sigh.